THE BRITISH RED CROSS CLIENT STORY

How do you prepare teams to thrive under uncertainty?

The energy, structure and pace of the experience helped us unlock exciting new ideas to ultimately make us better problem solvers and more effective fundraisers.

BEN COHEN

Head of Fundraising, The British Red Cross

THE CHALLENGE

When a crisis hits, how do you maximise donations?

When a natural disaster occurs, fundraising teams have just hours to prepare and launch campaigns. Often, teams use stock campaigns to accelerate production with no time for iteration or testing. Is there an opportunity here for a team of behavioural scientists and design thinkers to pre-prepare solutions to maximise chances of success?

THE APPROACH

Re-imagining donation services

We used Ignition, our signature workshop to bring together leaders from the charity and experts in Behavioural Science and User Experience Design to develop a suite of new interventions that were ready to trial.

THE PROCESS

One day to change somebody's world

We consulted with stakeholders to identify a selection of high-value challenges for teams to focus on during the event. Challenges covered everything from different disaster types through to different promotional mechanics
We designed teams to balance client intelligence, behavioural insights and design experience
We led pre-event briefings to help teams get familiar with their challenge, and teammates, and arrive ready to collaborate
We ran an 8-hour design sprint to help teams identify, prioritise and pitch solutions to the charity team
We coached teams were coached blend their expertise and design behaviourally-informed fundraising solutions

THE RESULTS