PERTEMPS CLIENT STORY
How do you attract hard-to-find talent at the scale you need?
Just outstanding, from start to finish, this is such a powerful piece of script that I hope will make the whole logistics industry and all those connected to that chain act and act now.
JOHN POLIQUIN
Director, Pertemps Driver Academy
Company Profile
- One of UK's leading recruitment groups
- Provide logistics recruitment to Royal Mail and leading E-Tailers
- Employ over 7,000 drivers across UK
- Worked with: Board, Operations, Marketing
Client Challenge
- Unable to fulfil operational demand due to UK driver shortage
- Client needed actionable insight into the root causes
- Aspiration to uncover insights to lobby government for change
- Lack of internal expertise and bandwidth to make headway
Our Approach
- Video diary study to understand reality of life as a UK truck driver
- National survey to validate findings at scale
- Podcast created to share insights across the organisation
- Support turning insights into strategic action plan
- Stakeholder workshops to build commitment to the plan
Results
- Market-first research shining a light into driver conditions
- Actionable insights to adapt employer value proposition
- Strategy delivered 10,000 new drivers for their clients
- Findings used to lobby government for changes in driver standards
- Client won best recruitment campaign at industry award
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